Senior Executive SEO expert jobs, Kolkata

SEO jobs in Kolkata, • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyse competitor advertising links • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements: • Proven SEO experience • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. • Working knowledge of HTML, CSS, and JavaScript development and constraints • Knowledge of ranking factors and search engine algorithms • Up-to-date with the latest trends and best practices in SEO and SEM. Job Responsibilities: • Conducting on-site and off-site analysis of clients’ SEO competitors. • Using programs such as Google Analytics to compile regular performance reports. • Assisting the content team in the creation of high quality, informative SEO content. • The creation of on-site and off-site SEO strategies for clients in various industries. • Carrying out detailed keyword research according to the latest keyword strategies. • Keeping up to date with the most recent developments in Search Engine Marketing (SEM). • Paying particular attention to any significant Google algorithmic changes.